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What is the Apex score?

Turn the aspiration of being an audience-led organization into an everyday reality with the Apex Scoring System.

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The Apex Scoring System is a revolutionary way to quantify audience engagement.

We take a snapshot of your organization’s audience engagement, track it over time, and help you understand the impact of your market activity.

Apex can help you answer questions such as:
How does my audience feel about my brand? Or, how likely are they to stick with me through tough times and increased competition? Or, is my brand aligned with my audience’s priorities?